On Thursday, Google revealed an expansion of its AI Mode in Search, along with the introduction of new features. Initially launched in March, this AI-powered search mode was accessible only to Google One AI Premium subscribers in the US on a limited basis. The company later extended availability to all Google Labs users in the country through a waitlist. Now, Google is removing these restrictions, making the AI-powered search mode widely accessible to all US users.
Google Expands AI Mode in Search, Introduces New Features
Google has announced that AI Mode in Search is now available to all users in the US, granting immediate access upon opting in via Labs, eliminating the need for sign-ups or approval. However, the feature remains exclusive to the US, with no timeline for a global rollout.
Additionally, Google has unveiled two new AI Mode features, including an upgrade to the Shopping Graph, which provides users with a detailed overview of product and local business information.
Starting next week, AI Mode users will see visual place and product cards when searching. Google states that searches for restaurants, stores, and salons will generate a list of options, complete with details such as ratings, reviews, and operating hours.
For product searches, users will gain access to real-time pricing, available discounts, images, shipping details, and local inventory. AI Mode is designed to interpret vague or complex queries and deliver relevant information.
For instance, if a user searches for “the best foldable camping chair that fits in a backpack under $100,” AI Mode will present a curated list of budget-friendly options with detailed breakdowns and retailer links. Google has not disclosed whether it earns commissions from these product recommendations.
In addition to other features, AI Mode will now save past searches for desktop users, enabling them to revisit previous conversations and continue with follow-up queries. Google is also introducing a new left-side panel, providing quick access to all past searches in chronological order.
