CryptoNow
  • Home
  • Market
  • Technology
  • Business
  • Blockchain
  • Regulation
  • Reviews
No Result
View All Result
CryptoNow
  • Home
  • Market
  • Technology
  • Business
  • Blockchain
  • Regulation
  • Reviews
No Result
View All Result
CryptoNow
No Result
View All Result

The Apple Car is dead

March 5, 2024
in Business, News, Technology
A A
/ freepik

/ freepik

Dalintis FacebookDalintisShare on Twitter

Ten years, billions of dollars, multiple leadership changes, and dozens of rumors later, the Apple Car project is dead. A new report from Bloomberg’s Mark Gurman says that Apple has officially canceled the car, breaking the news to nearly 2,000 employees who had been working on it on Tuesday.

As part of the change, Apple will move “many employees working on the car” to the company’s artificial intelligence division where they will focus on generative AI projects, which Apple is expected to share more about later this year, according to a statement by CEO Tim Cook on the company’s earnings call earlier this month. But the car team also included hundreds of hardware engineers and car designers, some of who, Bloomberg reports, will be able to apply for jobs in other divisions of the company. The rest are likely to be laid off.

Apple has never spoken publicly about its efforts to build a vehicle, internally known as Project Titan. But a number of leaks over the years revealed the company’s ambitions to expand into a brand new product category it had no experience in. At the beginning of the project in 2014, Apple wanted to build fully self-driving car without pedals or a steering wheel with a remote command center ready to take over for a driver. But in recent years, Apple reportedly pared down its ambitions. As recently as last month, new reports suggested that Apple’s car, which could debut in 2028, would be an electric vehicle more akin to a Tesla than something completely new.

Project Titan also went through multiple leadership shakeups. In 2021, Apple appointed Kevin Lynch, the executive who previously oversaw Apple Watch development, to head the car division after Doug Field, Project Titan’s previous head, left for Ford.

Apple had reportedly considered pricing the car at around $100,000, in the ballpark of a high-end Tesla Model X. But Apple executives were reportedly concerned about profit margins at that price. The move is a rare setback for the company, which according to Bloomberg worked on “powertrains, self-driving hardware and software, car interiors and exteriors, and other key components” over the years.

Source: Engadget
Tags: Apple

Related

Pi coin

Pi Network Price Wedge Patterns: Signals of a Rebound?

October 21, 2025

The Pi Network has recently captured renewed attention as its native token price forms a classic wedge pattern—a technical signal...

Bitcoin Mining Visionaries Eye Alcatraz for Monumental Art

October 19, 2025

An audacious vision has emerged from the world of cryptocurrency: a Bitcoin mining entrepreneur has proposed constructing a 450-foot, $450...

Trump Declares China Tariffs Unsustainable Amid Crypto Market Turmoil

October 17, 2025

Just a week after announcing sweeping 100% tariffs on Chinese imports, U.S. President Donald Trump has walked back the decision,...

Coinbase Moves to List BNB as Listing Fee Debate Intensifies

October 15, 2025

Coinbase has officially placed Binance Coin (BNB) on its asset roadmap, a preliminary step toward full listing. The exchange clarified...

Shiba Inu price recovery likely as burn rate skyrockets 8,194%.

October 13, 2025

Shiba Inu has staged a strong recovery following last week’s crypto market crash. After briefly dipping below a key chart...

News

Reviews

5 Best Secure Cloud Services to store crypto currencies

October 11, 2025
Coins

Pi Network Price Shows Dangerous Trend as 14 Million Tokens Exit OKX Exchange

October 6, 2025
Coins

Standard Chartered Predicts Bitcoin Could Hit $200K by Year-End Amid ETF Surge

October 3, 2025
Coins

PEPE Back in the Buy Zone! Whales Grab $5M, could it pump 123% again?

October 12, 2025
Asset 1CryptoNow
Categories
  • AI
  • Blockchain
  • Business
  • Coins
  • Finance
  • Interesting
  • Market
  • Mining
  • News
  • Regulation
  • Reviews
  • Technology
Tags
AI AI Browser Altcoin Android Binance Binance Coin Bitcoin blockchain BNB BONK BTC Chainlink ChatGPT Circle Coinbase Coindesk crypto Cryptocurrency Crypto exchange DOGE Dogecoin ETF ETH Ethereum Google Halving MARA Memecoin Meta Mining Mobile OpenAI pengu Pepecoin pi coin pi network Ripple Samsung SHIB Shiba Shiba Inu Solana Stablecoin technology XRP
  • Newsletter
  • Contact Us
No Result
View All Result
  • Home
  • Technology
  • Market
  • Coins
  • News
  • Mining
  • Technology
  • Blockchain

CryptoNow.